As ecommerce evolves, sellers are constantly looking for new and better ways to showcase their brand and their products with listing content that elevates the online shopping experience for customers with content-rich listings that are more engaging, more expressive, and offer more ways for shoppers to be wowed by products.
In recent years, video content in listings has been at the forefront of this trend toward enhancing the online shopping experience, so it should be no surprise that eBay have now announced they will be rolling out a new video upload feature for eBay sellers to showcase their products in video content.
What is the new feature?
The new video upload feature will allow sellers to add videos of between 60-120 seconds in length to their product listings that showcase their products.
These videos will appear in the item gallery as a second thumbnail, and sellers can upload one video per product listing.
When will it be available to use?
The feature will be rolled out publicly to eBay sellers on eBay.com throughout 2021, but as part of the pilot program, Codisto merchants are already able to use the new feature to add videos to their eBay.com listings managed through Channel Cloud.
How do I use the feature?
Channel Cloud merchants can add videos to their eBay.com listings quickly and easily using Single-edit Mode from the Listings View.
When will the videos appear on listings?
Some Channel Cloud merchants that upload videos to their eBay.com listings as part of the pilot program are already beginning to see their videos displayed on their live eBay listings from today on iOS and Android mobile devices, and more videos will go live to mobile as the month proceeds, with uploaded videos expected to appear on desktop as the rollout continues through the year.
Why add videos to your eBay listings?
Video content on listings I proven to positively influence customers’ purchase decisions, drive trust and engagement with sellers’ brand, and ultimately drive higher conversion.
What if I’m not using Channel Cloud?
The video upload feature will be rolled out publicly to more sellers throughout the year, but why wait? Codisto Channel Cloud is the leading multichannel solution for Shopify, BigCommerce and WooCommerce with full global Amazon, eBay, Google and Walmart, directly from your online store, and Channel Cloud sellers can utilize the new eBay video upload feature now and be amongst the first in the world to enhance their eBay.com listings with video content.