The latest news from the world’s leading multichannel solution.
Thanks for returning for the second edition of the Codisto Weekly Connect newsletter, and welcome to all the new sellers who have joined us in the last week!
We’ve loved hearing your feedback on the newsletter and look forward to bringing you more ecommerce and multichannel news, education and more to help your brand grow.
Events announced, with more to come!
As the world slowly moves out of the pandemic, we’re excited to announce that the Codisto team will be returning to live ecommerce events across the globe and hopefully get the chance to meet more of our Codisto sellers and partners in person.
With attendance confirmed for Australian events Online Retailer Conference and Retail Fest, and many more announcements to come for conferences in the US and around the globe, we look forward to seeing as many of you as we can live and in person in 2022.
This week’s top articles and guides to keep you in the know and help upskill your ecommerce strategy.
Sponsored Products: Increase your product sales in 2022 with Amazon Ads
Amazon is the world’s largest online marketplace, and the opportunity for sellers continues to grow with over $390 billion in third-party sales in 2021 and nearly 200 million customers globally every single month, and with 40% of all ecommerce searches starting on Amazon – as many as Google and more than any other marketplace – an Amazon search presence is more important than ever for getting your products discovered.
But with as many as 2 million active sellers around the world competing for the attention of customers and their own slice of Amazon’s lucrative third-party sales market, to find your own success on the marketplace you need every advantage you can get to stand out from the crowd.
Amazon Sponsored Products is a PPC advertising platform built directly into Amazon’s search engine that lets you promote your products and target shoppers looking for what you sell and is one of the most powerful tools available to help you grow sales and increase your visibility on amazon.
- Set a daily advertising budget
- Select which keywords to bid on and which products to promote
- Choose where to place ads and how much to bid
- Monitor and track returns with in-depth reporting and attribution
It’s easy to use and flexible enough to allow you to start small, optimize and scale your advertising spend based on results, and best of all, the sales you achieve through Amazon Sponsored Products help boost your organic search rankings and visibility on the marketplace.
Track the right KPIs on Amazon
One of the perks of marketing through digital channels is the ease with which we can measure, track and analyze performance and constantly optimize thanks to the wealth of tracking and attribution data available. However, with the ever-growing list of data points available on customer journeys, behaviors, and sales, it can be challenging to determine which data accurately reflects your brand’s performance on different channels.
KPIs (Key Performance Indicators) help cut through the noise and focus your business objectives on key measurements that contribute to growth and effective decision making, but as with all digital channels, Amazon is unique and the same measures and KPIs developed around your online store performance may not find the right balance for an effective Amazon strategy.
This week’s must read articles from the world of ecommerce and multichannel.